According to Merkle, a well respected data base marketing company, 44% of all consumers check their primary e-mail account more than three times a day. The graph below was generated by eMarketer.com, which specializes in market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Notice the staggering growth in US Online Advertising Spending as a Percent of Total Media Advertising 2007 through 2013, based on current trends; Nearly double in six short years!

Australia is turning up the volume as well – This statistic is from eMarketer.com July 2008:

“Australia is among the ranks of the most connected nations, with an Internet penetration rate of more than 66%—that translates to over 13 million Internet users. Broadband penetration has climbed dramatically over the past several years. It stands at nearly 55% and is projected to reach 76% by 2012” 

Karin von Abrams, eMarketer Senior Analyst writes:

 In Canada, almost 70% of the population is online in 2009—a higher percentage than in the US. The country also boasts some of the world’s most active Internet users, who spent 42 hours and more online in one month alone. A survey by Microsoft Canada and OTX Research, carried out in June and July 2009, aimed to monitor changes in Canadians’ attitudes and actions online since the first “Context Matters” study, commissioned by Microsoft in 2007. The results revealed a complex behavioral picture. According to the survey, every device, from desktop PC to MP3 player, was used at some point to go online. 

Good job, Hosers! That’s me saying that, not Karin. I can say that – I have actual Canadian clients in Canada … Plus I like Canadian Beer – I even know someone who worked for Molson… I am sure Karin offers her props.  

The interesting thing about these statistics is this: As more and more people are waking up to using video on the Internet, these growth trends show how the arena is growing worldwide as Internet use is growing, especially in the area of “E-Marketing.” eMarketer.com sites these online video facts compared to TV ads and “verbal word of mouth”: 

Video Viewers Spread the Word

DECEMBER 2, 2009

Online video viewers were most likely to discover content and decide what to watch based on conversations that took place either in person or over the phone, according to the “How People Use Video Navigation” report. Traditional TV viewers were most influenced by TV ads, but verbal word-of-mouth ranked second for them as well. Social media was significantly more influential for discovering online viewing than traditional TV viewing, but still did not come close to real-life advice. 

 

Search engines played a bigger role in online viewing than social media, as did TV ads and stories and reviews on both the Internet and TV. Internet reviews had about twice as much influence on online video viewing versus television viewing.

So How can a business cash in on this trend? Simple PUT VIDEO ON ITS WEBSITE AND INCORPERATE IT INTO E-MARKETING STRATEGIES! I didn’t mean to yell-type, I simply was stating the obvious with volition.  

So, who do we know to help a business do this? (Our hands are up high!)

Shin-Dig film Production specializes in this topic with measurable results. In Fact, we specialize in it to such a degree, that the premiere online streaming video company servicing the maritime industry worldwide has asked us to produce their latest promo showing off their eMarketing capabilities; Streaming Video Systems, headed up by Mark Christiansen. It’s a fair trade, considering we work on an affiliation basis and do a lot of work for each other. This video is also a great example of our work in this area. It’s a great example in how to effectively deliver a message in the 4-MAT system, addressing the”Why, What, How and What If,” in order to appeal to your entire audience. Even though this video addresses the maritime industry, this video and eMarketing principles can be applied to any industry; any vertical market. Remember Mad Libs? It’s like that – Watch this video and insert your business, your market, your industry your products and services into the same framework, and THAT’s what we can do for YOU:

Hopefully, this blog post has accomplished a few things:It has inspired those of you whom have never thought of using video on your website and in your eMarketing

1. It has inspired those of you whom have never thought of using video on your website and in your eMarketing Strategies
2. It has affirmed for you whom are already using best practices of using video on your website and in your eMarketing that it’s the intelligent choice
3. You will consider using Shin-Dig Film and/Or Streaming Video Systems as your source for helping you to accomplish using video on your website and in your eMarketing

Let Shin-Dig Film Productions help YOU become the next eMarketer success story!

Please contact us if you have any questions, would like a free consultation or have any subjects you would like us to address here in the blog. Also, please take a moment to review our Products and Services Page to see what we can do for you. You can also se more samples of our work at www.youtube.com/shindigfilm - Thank you for your time!

Dan Shinder

CEO/Director/Producer

Shin-Dig Film Production – Based in Las Vegas, We Go ANYWHERE!